ANNUITAS

FEBRUARY 3, 2020

They come right out and ask how many seats the prospect has. But while most companies understand that they need to increase their personalization efforts, few are taking steps to improve their actual interactions with prospects – especially in the sales department. We can help. Where we should be. Online networks?

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Faster time to qualify. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

MARCH 8, 2022

Instead, your chat tool should be actively developing a relationship with your prospects. It should be listening to questions and replying with helpful answers, routing leads to the appropriate next step with each interaction. Is the tool helping to nurture meaningful digital relationships?

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

NOVEMBER 2, 2021

For more helpful information about this topic, read “ How to Align Sales and Marketing Teams.”. Train Your Team to Have Meaningful Conversations with Prospects. When inside sales relies on a call script and ignores a prospect’s previous behavior, they are very unlikely to convert that prospect into an opportunity.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. That spells out two things: Your prospects are looking for ways to find solutions on their own. Your sales team has a limited window for meaningful conversations with your prospects.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 3, 2020

In particular, helping sales team members improve their ability to engage right place, right time with prospects and customers. A Hubspot post provides a definition : A sales cadence is a sequential order of different outreach methods salespeople can follow to better connect with prospects.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

FEBRUARY 25, 2020

Even if a prospect isn’t a customer yet, you, as a B2B service provider, are still expected to put in maximum effort and research their needs to meet their expectations. Due to these high expectations, B2B companies in general aren’t doing a good enough job of personalizing content for their prospective customers.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. Helping them to get back to Growth and to scale it strategically. You (may have even) evolved your content to better support that journey.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

DECEMBER 4, 2020

Live chat is a growing medium that many companies are turning to as a means to connect with prospects sooner and faster. It makes sense; the medium cuts down the time and steps needed for a successful information exchange between provider and prospect. You can’t just plug live chat in, as tempting as that is.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

AUGUST 21, 2023

Demand Experience (DX), which often is not well understood, measures the GTM experience of prospects and customers. Pre-sale DX progresses through Engagement, Nurturing and Conversion of prospects; post-sale DX progresses through Success, Development and Growth of customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

ANNUITAS

NOVEMBER 22, 2023

Product Innovations The company has added new capabilities to its buyer engagement platform that — according to them — listen, understand and learn from buyer behavior to help realize the vision of more personalized experiences across the customer journey.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

ANNUITAS

MARCH 21, 2023

New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. Also, using polls as qualifying questions can reduce the number of fields on web forms and create a more fluid progressive profiling strategy , and in general speed the time to qualify new prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

FEBRUARY 28, 2022

They should instead focus on informing the customer journey and connecting with prospects while simultaneously learning more about an organization’s readiness-to-buy. Then, deliver content that helps them solve their unique problems. Help buyers along a self-education journey. Build a win-win scenario for your prospects.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

ANNUITAS

MAY 2, 2023

I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. The result is a far richer set of data around every prospect, lead, contact, account, etc.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

DECEMBER 11, 2023

Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Second, we are simply increasing the volume of go-to-market touchpoints that are now attacking our prospects and customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

APRIL 29, 2021

You are still failing to connect your prospective customers with the right content, in the right channel at the right time. An inside-out approach looks like this: You’re taking your product or service and attempting to ‘push it’ on prospective customers. Yet, despite all of this planning and insight, you still have a gap.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

MARCH 10, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Are you looking to bolster your top-of-funnel to draw in new prospects? What does it mean?

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

SEPTEMBER 24, 2020

Scaling telehealth programs up alongside targeted, strategic demand marketing efforts can help bridge the revenue gap created by COVID-19. Focusing on digital channels will help healthcare marketers meet patients where they are. Likewise, patients are primarily doing the research to find their telehealth provider online.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

MARCH 17, 2023

Why You Need to be Thinking About Data-Driven Marketing Data-driven marketing helps drive growth for your company—but it can also serve a crucial purpose internally. It’s about looking at performance information to see what’s working and what isn’t—then learning from the results to adjust your approach. Some of these risks include: 1.

Planning 130

Planning Allocation Paid Search Agency Ideal Customer Profiles 130

ANNUITAS

JULY 16, 2020

For more helpful information about this topic, read “ How to Align Sales and Marketing Teams.”. When they share the pains they’re having with processes or recurring prospect questions that marketing might not be answering, listen. What is a marketing qualified lead called and what does it signify? How is a sales-ready lead defined?

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

ANNUITAS

NOVEMBER 29, 2023

As we noted earlier, CMOs must focus on go-to-market leadership – both at a strategic and executional level – and on helping their organizations build a sustainable, perpetual Growth Engine. DX (Demand Experience) , which often is not well understood, measures the GTM experience of prospects and customers. Why Re-position?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

FEBRUARY 23, 2021

Deciding on tactics is not a strategy and will not help you achieve growth goals. Instead of buying more products, focus on how your tools can help you Engage, Nurture, and Convert your buyers to create an orchestrated buyer journey. It adapts to the prospect’s interests as those interests evolve. Investing in People is Key.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

JANUARY 21, 2020

Are you maintaining an ongoing dialogue with your prospects, or do you find yourself engaging on an unpredictable, one-off basis? Because of that, do you find yourself randomly in the right place, at the right time and with the right audience? What are your next steps?

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ANNUITAS

JULY 29, 2020

Demand marketing is about cultivating and educating prospects who are engaged, who are in an active buying process, and who are at the right place and time to talk to your sellers about their needs. Demand marketing is about more than just leads — i.e., it’s more than finding names of people for sellers to call.

Planning 162

Planning Demand Marketing Plans Paid Search Agency 162

ANNUITAS

NOVEMBER 1, 2016

It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. It has helped bring marketing to the forefront of organizations and highlights the roles of marketers.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

SEPTEMBER 29, 2016

One of them is the buying stage of the prospect. Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process. Another caveat is that any firmographic or demographic breakdown of the prospects was missing from the report.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

MAY 28, 2015

Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MARCH 8, 2016

It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

ANNUITAS

JUNE 10, 2020

So, we were either digging up prospect names for sellers and/or shouting at customers – but we weren’t ‘engaging,’ and we weren’t closing the loop. Effective Demand Marketing captures and helps to shape it by operating ‘outside-in.’

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

OCTOBER 27, 2023

We also believe the company needs a dose of a Perpetual Growth Engine strategy — i.e., a true methodology — to help guide the connectivity between these elements. to help the customer along their journey. that restrict the ability to truly generate real-time offers based on prospect behaviors across channels.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

NOVEMBER 12, 2015

They are looking at those 250 MQLs, but they are not considering the lead score (the methodology for which they likely helped to create) when deciding if they want to follow up on that lead. I’m not suggesting that you reach out to prospects that are not ready, based on their content consumption and activity history.

Account Based Marketing 120

Account Based Marketing Lead Ranking Demand Generation Marketing Qualified Leads 120

ANNUITAS

SEPTEMBER 29, 2015

It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

NOVEMBER 25, 2014

Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? What will help you connect with your buyer? Interview customers, prospects, team members, and even those prospects that got away. Sometimes an answer or solution is so obvious, it is hard to see.

Planning 100

Planning Buyer Personas Effectiveness Content Marketing 100

ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. Proving content ROI will help get those budgets back up. This metric alone won’t help your marketing.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147