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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. From those guidelines, SEO experts have extrapolated several of the primary evaluation metrics.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Partner pages are an obvious first step in acquiring inbound links but also consider guest blog posts, collaborative lead nurturing campaigns, and independent research projects, as examples. ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines.

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 74
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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 50
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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. Write the article and submit it to the site, being sure to follow their editorial guidelines.

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. His site had been coming up high in the results and generating potential client leads.

PageRank 100
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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation). Backlinks: virtually all guest posts include backlinks.

PageRank 100