MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SalesIntel

JULY 13, 2021

Effective marketing is no easy feat. Throw in the complexities of marketing to other organizations, and it’s tricky to know where to start. Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. Read More: B2B Content Marketing: The Quick & Easy Guide ].

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

MKT1

JUNE 16, 2022

I’ll cut right to it: SDRs should not be the default way to ramp up your GTM. They are part of a bigger GTM system, they aren’t THE system. So, you probably have too many SDRs and not enough marketers. SDRs simply cannot be effective without marketing as you scale past 1 or 2 SDRs.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services.

SIC 142

SIC Marketing Management Verticals Clickthrough 142

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. With the sector enjoying rapid growth, there are plenty of opportunities out there.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. So, I ask some follow up questions and usually when I dig into gather context it becomes clear: Most startups have fallen into the random acts of marketing (R.A.M.™) Is that okay?” Is that okay?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

JULY 27, 2023

In today’s marketing world, you ought to be constantly seeking ways to grow your brand’s digital footprint. In this post, we’ll delve into the world of data-driven marketing, exploring its strategies, benefits and successful implementation. Work With Us What Is Data-Driven Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Planning Customer Satisfaction Marketing Automation Services 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Kevin Indig

JUNE 26, 2023

So, the easier we make it for SEO traffic to convert, the more Google might send us. What excites me so much about CRO is that it sits between marketing and product. At the same time, it helps Thumbtack match searchers with the right service providers (segmentation). Users should encounter more exciting elements than friction.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

accelerate agency

APRIL 23, 2020

You should scrutinise all elements of your website and your marketing materials. Even the best web designers and marketers can’t expect to get everything right the first time. AB testing gives you the data you need to tweak and update your site content and marketing assets as you go along. AB testing is an ongoing process.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Ultra-Successful Segmentation.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Marketing celebrates only when sales does.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. Anchor text: saas marketing budget.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

accelerate agency

AUGUST 10, 2021

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. . As we’ll cover in this article, there are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. . SaaS Email Marketing Tools.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Learning outreach strategy from experts. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

accelerate agency

FEBRUARY 16, 2023

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. There are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. There are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

JANUARY 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. A robust SEO strategy – whether created in-house or with the help of an SaaS SEO agency – is what will drive your brand toward sustainable growth and success.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

It’s for that reason that the SaaS market has been growing year on year for over a decade. That means building successful acquisition and marketing strategies. A robust SEO strategy – whether created in-house or with the help of an SaaS SEO agency – is what will drive your brand toward sustainable growth and success.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

accelerate agency

MAY 11, 2022

Content creation is the king of all digital marketing, covering infographics, blogging, webinars, email marketing to podcasts, social media posts, and SEO optimization. Book a Consultation Despite its popularity amongst marketers, measuring the ROI of your content marketing efforts isn’t exactly straightforward.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52

accelerate agency

MAY 11, 2022

Content creation is the king of all digital marketing, covering infographics, blogging, webinars, email marketing to podcasts, social media posts, and SEO optimization. Book a Consultation Despite its popularity amongst marketers, measuring the ROI of your content marketing efforts isn’t exactly straightforward.

ROI 52

ROI Enterprise Management Lead Scoring Lead Ranking 52