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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute. Find him on Twitter & LinkedIn.

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What's in Store for the Marketing Technologist in 2020?

Martech Advisor

Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent. 6 Predictions Marketing Technologists Must Remember in 2020. There’s no denying the central role played by marketing technology for modern brands. Between 2018 and 2019, ten marketing roles dealing with technology (SEO, PPC, etc.)

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Only B2B - Untitled Article

Only B2B

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Nichole is in charge of Community Growth at Zest.is , is a SaaS consultant, and is author of Playbook to Grow Your SaaS. Tiffany Da Silva @Bellastone.

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