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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Full-funnel impact.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

For instance, HubSpot made their conversational marketing tool for free. The concept of growth marketing is strongly focused on data and how to use it to convert more prospects and drive sales. The growth marketer utilizes any and all data they have at their disposal to build demand and drive sales.

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How to hire your first growth team

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Q: How do I hire and build my first growth team? Growth, as a function, is only a decade old.

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AI workflows for marketers—and recommended tools for each

MKT1

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Upload marketing or contact data and use AI to analyze it, and even update the original spreadsheet. Who is it for? How to buy: Get started for free here.

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6 Websites Every Growth Hacker Should Bookmark

Hubspot

I never thought of myself as a growth marketer, let alone a growth hacker. That might be what I love the most about the HubSpot Growth Stack , for example. Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. 3) Quick Sprout.