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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Businesses can enhance their marketing campaigns and achieve better outcomes by understanding their ideal buyer persona(s) and utilizing data-driven perspectives. Here are some templates you can take a look at for inspiration. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset.

ROI 172
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How to Deliver a Great B2B Sales Experience

Webbiquity

On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Now, apply data analytics.

B2B Sales 182
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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

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AI workflows for marketers—and recommended tools for each

MKT1

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. If you are a more technical marketer who loves Zapier, you’ll really enjoy using this tool for marketing ops and analytics especially. Who is it for?

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Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

What is a Go-to-Market Strategy? The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. Download the kit today to get started on your go-to-market strategy.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Sales excel templates”.