Industrial Marketing Today

OCTOBER 17, 2010

He was already using Google Analytics (GA) to monitor his Web site. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. This is also where Google will report visitors who used bookmarks or who typed your website’s URL into their browser. Here’s how: : Log into Google Analytics.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

MARCH 23, 2011

Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

MAY 1, 2012

That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads?

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 3, 2011

To prove my point about business blogging for lead generation, here is an eye-opening statistic – marketers with blogs generate 67% more leads. Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 1, 2011

Look beyond open and click-thru statistics from your last e-mail. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ). Better list segmentation leads to a deeper understanding of your subscribers.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. I have even read statistics where Facebook is now drawing more visitors than Google. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60