Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Think of all the ways AI is used to streamline internal processes, increase automation, and drive greater efficiency across a company. What Does this Mean for Marketers?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

SEPTEMBER 30, 2020

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Align Sales And Marketing.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Not only does this impact our personal lives on a regular basis—i.e. 5. Jon Loomer.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. 4. Search Engine Optimization (SEO).

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

APRIL 8, 2018

Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive buyer journey ( source ). Blogging and SEO Statistics: 10. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

OCTOBER 5, 2021

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Imagine being able to prospect whenever, wherever. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

OCTOBER 25, 2018

Lead scoring is the process or system used to rank the sales-readiness of each lead you generate. Although manual lead scoring can be effective, this process has its flaws. Improve and scale your SEO efforts. Search engine optimization is a never-ending process of adjustments and reactions.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 5 Important SEO Lessons for Modern Marketers. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

OCTOBER 10, 2019

It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so. But, assigning credit to each touchpoint in between is a more complicated process. What do these results mean?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! ZoomInfo MarketingOS Finally, ABM with data you can trust. He used the Sales Force. How do SEO experts celebrate improved search rankings? The second page of Google.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. SEO or on-page lead generation tools. Unbounce is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Heinz Marketing

SEPTEMBER 30, 2022

Are there any gaps in data or processes that you’ve been made aware of? These tools connect to numerous other tools that are the core tools and technology to help your business operate from a marketing and sales perspective. Are you planning to invest in new tools/tech in the near future? What tools have been the most valuable?

Ideal Customer Profiles 122

Ideal Customer Profiles Work Management Planning Marketing Automation Services 122

Zoominfo

JANUARY 31, 2019

According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something. Use Google Analytics to identify the different search queries that currently lead visitors to your website. Simplify the purchase process.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

DECEMBER 3, 2019

When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. Lead scoring is the process or system used to rank the sales-readiness of each lead you generate. Although manual lead scoring can be effective, this process has its flaws.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. YouTube is the third most visited site in the world after Google and Facebook.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Top Rank Marketing

AUGUST 30, 2023

” Brooke Osmundson Hal Werner has taken a new position as Senior Manager, Digital Optimization, at BMC Software. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

MKT1

JUNE 16, 2022

Quick note: I’m using SDR (Sales Development Rep) to mean SDR or BDR (Business Development Rep). Meeting focus vs. full-funnel conversion focus: SDRs will often over-index their lead gen and outreach on the audience that gets them meetings. Marketing tends to take a more full-funnel approach.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. Let’s go over a couple of examples.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Directive Agency

FEBRUARY 28, 2022

As you get early customers, really try to understand who was involved in the buying process, why they chose you, and what specific pain points you solved. Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Zoominfo

APRIL 23, 2020

It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management. JUST KIDDING. The struggle is real.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

JUNE 6, 2018

That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. Of course, SEO is a multifaceted strategy that takes a significant amount of time and effort to master. Provide an easy application process. The application process itself should be brief and straightforward.

Organization 250

Organization Ad Building Tips Keywords 250

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. We're back with more feedback from real ZoomInfo customers! Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. We're back with more feedback from real ZoomInfo customers! Sales agrees!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. SEO 101 is search engine optimization from the very beginning. This podcast will teach you SEO from square one. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Only B2B

AUGUST 11, 2022

The objective of any marketing initiatives is to increase sales and attract new clients. In order to maximise output, you must redesign your customer acquisition process. The entire process of guiding a stranger into your sales funnel and turning them into a customer is known as customer acquisition.

Acquisitions 118

Acquisitions Intent Data Marketing Budget Work Management 118

Zoominfo

SEPTEMBER 20, 2018

Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—these are the marketing skills to keep an eye out for. As a result, SEO has become ingrained in nearly every digital marketing initiative. Learn more about SEO here: 5 SEO Lessons for the Modern Content Creator.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Zoominfo

MAY 14, 2020

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

SmartBug Media

AUGUST 31, 2022

From promotion and search engine optimization (SEO) to content optimization and reporting , there’s a plethora of solutions available that can increase your probability of success—some built within your favorite marketing automation software and some that go beyond it. Google Search Console. Google Developer Tools.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. Let’s jump into it.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. A Beginner’s Guide to B2B SEO Strategy. Content-related SEO Considerations.

PR 194

PR SEO Marketing & Strategy B2B 194

Zoominfo

SEPTEMBER 4, 2018

We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

Zoominfo

JULY 30, 2018

We get it, SEO may not be in your job description. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence ( source ).

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180