Hinge Marketing

APRIL 20, 2016

Word of mouth marketing is being transformed: There was a day when networking at the country club, church or local chamber event could connect someone with prospects, and prospects could quickly investigate the reputation of a provider. Google and social media continue to open new frontiers. More links equals higher ranking.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

AUGUST 18, 2010

Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Contently

DECEMBER 7, 2021

Jered Martin, co-founder and chief operations officer of OnePitch, a public relations SaaS platform, launched his show Coffee With A Journalist in March 2019. She and her team rethought how to tackle word-of-mouth. Here are five archetypal strategies, with example tactics. Strategy one: The idea markets itself.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

JUNE 24, 2011

According to Google's latest independent research , 74% of smartphone users have made a purchase as a result of using a smartphone. What the Google study pointed out is that 89% of them do their search with a degree of urgency. According to Google: 67% of them research on their smartphone and then buy in a store.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. However, I think some really neat things could occur if some offline (or nonline) tactics were added into the mix.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

ClearVoice

DECEMBER 19, 2018

Organizations using Google Business , Exchange Server and similar solutions can create consistency among employee email signatures. Otherwise, you could get penalized by Google. Ambassador word-of-mouth marketing and referral software. Public relations. Email signatures. Check out these options.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. IMO, you’ve got a great take on this — so many skip the strategic thinking and head straight into tactics. IMO, you’ve got a great take on this — so many skip the strategic thinking and head straight into tactics. a strategy FIRST.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

JULY 2, 2020

While this does include paid initiatives like commercials and advertising, promotion also entails organic initiatives like word-of-mouth marketing, content marketing, and public relations. Select your promotion tactics. Public relations and working with affiliates and/or influencers. Other Elements.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. May seem simplistic, but your blog audience has come to you for a reason: they have a question, an interest, a need and was directed to your blog.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. I don’t believe in a “digital divide.” link] Yael Davidowitz-Neu Fantastic article!!

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MAY 20, 2010

The second is the planned, structured, strategic approach whereby a company first determines goals and objectives, and then incrementally adds tactics in an attempt to achieve them. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. This is the pet naming program. great read.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. Absolutely not. We can’t continue jamming a square peg in a round hole hoping it will eventually fit, and then being frustrated when it doesn’t.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 3, 2012

It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. However, the mainstream general public doesn’t get that. They don’t understand that Google might be watching them. Google said, “Wow, we have to have that.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

MARCH 9, 2010

There's probably a team at Google working on this kind of discovery technology even as we comment. link] [link] Yvonne Roberts Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear [link] [link] Yvonne Roberts Good Tactics-Are You Taking Social Media Shortcuts? Are you ready to look harder? or Web 2.5,

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 15, 2010

Thanks Jay! 4=wicked smart!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155