How to conduct an effective competitive analysis in 7 steps
Tomorrow People
JUNE 14, 2022
Tip: Use business intelligence tools such as Owler and Google Alerts. Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. This is when you should begin assessing their marketing mix (product, price, place and promotion).
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