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The Ultimate B2B Marketing Glossary

Envy

Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. For marketers, GA isn't Georgia, it's Google Analytics, and it's the first place you look to see what's happening with your website traffic. It's an alternative metric to CPA.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

With Outbrain and Taboola ads , they promote articles, templates, and free-trial landing pages. Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. for desktop ads and $0.3 for mobile ads.

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How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Take a look at the post copy and look for sponsored or “promoted” content disclaimers on posts that might indicate that a company is paying to get the ad, video or trailer into your feed.

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Complete Guide to B2B Marketing

Directive Agency

The account based content marketer creates content for your end buyer, that’s about your end buyer’s market and promotes it to your end buyer. It’s the account based content marketer’s role to not only craft this piece but to also promote it directly to the marketing departments at these Series C funded firms.