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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. Your competitor, using ZoomInfo, did it in five minutes. What’s the difference?

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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. At ZoomInfo, we strive to respond within 90 seconds to every hot lead.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

You may want to create multiple ICPs if your offering appeals to different types of B2B buyers, as well as if you offer different pricing tiers or multiple products. However, there is a better, more modern way for streamlining how you launch targeted display ads across websites, apps and social media: MarketingOS from ZoomInfo.

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A B2B Sales Rep’s Guide to Selling to the C Level

Zoominfo

If you’re ready to improve your chances of meeting with C-level executives, we recommend the following strategies: Pay the price of admission. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Contact us today to learn more.

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Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Google: Many of you are likely familiar with Google Adwords. In a recent video, Google profiles a local business that grew from a small restaurant to a national mail order business with the help of Adwords.