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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. It’s important to note, however, that Google is not giving content teams carte blanche to create tons of AI-based SEO content — quality, helpful content remains king.

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A Marketer’s Guide to Optimizing Web Content for Voice Search

Zoominfo

All recent Google algorithm changes indicate a move toward more advanced, adaptive search functionalities. These days, Google and other major search engines have an advanced understanding of natural language patterns and the interconnectedness of different topics. Bolster Your SEO Strategy with PR.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples. How To Be Seen.

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How to Bolster Your B2B SEO Strategy with PR

Zoominfo

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. SEO is not about tricking Google into ranking your content higher.

PR 194
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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Org chart building tools, like Google Slides or Miro , that can help organize and map accounts. Cision is a PR tool, but it can also serve as an excellent tool for monitoring digital news of target accounts. However, it is expensive, so it is only worth the investment if you plan to use it for PR in addition to ABM campaigns.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Yet he owns the first five pages of Google for his identity. A few examples.

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7 Habits the Most Productive Marketers Swear By

Zoominfo

Gini Dietrich, the founder of Arment Dietrich and the popular PR industry blog Spin Sucks , is one of many marketers who achieves success through time blocking. As far as more important spreadsheets and documents, we recommend you store and maintain these files in a centralized location you can access from anywhere, such as Google Drive.

Product 233