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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

Plus, the podcast is favored by Google’s Search Advocate, John Mueller , so you know it’s good. ContentKing’s F requently Asked SEO Question Hub : ContentKing answers the most-asked questions ranging from technical SEO to Google Search Console, SEO reporting, and more in this comprehensive piece. Keyword Research. Technical SEO.

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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100
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The Modern, Inside Scoop on Google PageRank In 2021

Hubspot

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic. Image Source.

PageRank 101
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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

This is usually a good thing because it says to Google, " This page doesn't exist so don't crawl the page." If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. Instead, it resolved a 200 response. Why Is This Good?

Traffic 28
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5 Marketing Action Items from Twitter's Search Update

Hubspot

Build Reach - Social media reach is quickly becoming the new PageRank or inbound link. It will not only affect your ranking in Twitter Search results, but also impact your visibility in Google and Bing. Download the free webinar for tips and tricks to drive inbound marketing using Twitter. What is missing from this list?

Twitter 28