B2B Memes

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Is Advertising in New Media Doomed?

B2B Memes

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. It isn’t, particularly as used in a mass-media context. Six New-Media Principles: Introduction.

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Is Advertising in New Media Doomed?

B2B Memes

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. It isn’t, particularly as used in a mass-media context. Six New-Media Principles: Introduction.

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” Social media platforms will come and go, sometimes with bewildering speed.

Media 100
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Three Ways to Make Media More Personal

B2B Memes

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. The onset of Web 2.0

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Managing Your Career in the Social Media Era: Sources

B2B Memes

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. “No What Would Google Do? ,

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Signals of Quality vs. Good SEO

B2B Memes

Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. and have signals of quality.&#.

SEO 100
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Time to Surf the Wave of the Personal Brand

B2B Memes

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand.