Google Marketing Mix ROI White Paper 
B2B Marketing Directions
DECEMBER 6, 2020
Marketing leaders widely agree about why they need a better process for measuring marketing performance. Seventy-five percent of the respondents in the Demand Gen survey identified the need to show marketing's impact on pipeline and revenue, and 58% cited the need to show ROI from all marketing investments.
B2B Marketing Directions
DECEMBER 20, 2020
These research findings show that marketing performance measurement is still very much a work in process. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.
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Chris Koch
JANUARY 22, 2010
So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Jumping through ROI hoops. But ROI has to be there, right?
SmartBug Media
NOVEMBER 3, 2020
There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. And the key to getting the best view of this is through multi-touch attribution models.
Marketing Insider Group
AUGUST 30, 2019
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Consider Account-Based Marketing. Develop and Invest in Marketing ROI Metrics.
Valasys
APRIL 10, 2020
Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. Most marketers create offers to generate leads from webinars and white papers.
KoMarketing Associates
MAY 1, 2018
As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads.
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