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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Get MarTech!

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. But fear not!

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Image credit: Autopilot. That should come as no surprise.

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How to Hire SEO Specialists in the Philippines

Spiralytics

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. From adapting to search engine algorithms and enhancing online visibility to strategizing for long-term growth, there’s no doubt that SEO experts are valuable. When and Why Should You Hire an SEO Specialist?

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other. In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

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SEO Changes in 2018

EMagine B2B Blog

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

So, they’re different, with QA being a much broader term. Without QA, variation errors crop up and can cause statistical errors in the report results. What other statistics does a lack of QA affect? The Google Chrome Convert Debugger. What QA vs. Testing Looks Like. Why Is QA Important in A/B Testing?