BOP Design

OCTOBER 13, 2020

Next, once you post it to your company’s social media accounts, re-share it with your personal network and ask your employees to do so, if they feel comfortable. (Do Run Paid Social Media Ads. Once you share the webinar with people who know your company on social media – share it with a targeted audience.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. CMOs Where’s the overlap between that person and our product? Where’s the gap between that person and your product? Tyler Durden gets rebranding.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), CMOs Where’s the overlap between that person and our product?

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? What can you put on your SEO optimized pages to SHOW Google that people like you? Consider making customer support a mandatory part of your onboarding process. If you are an employee – build your personal brand. hit 200k MRR?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Metadata

SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). That is to say: you have to deliver the right message to the right person at the right time, namely a time when that message resonates with a particular business pain or need. Who has time for inbound marketing, they say. Be aggressive! Photo by Tristan Colangelo on Unsplash.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. She has vast experiences to share, from in-house to agency. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Velocity Partners

JULY 5, 2023

Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. But you’ve got to nudge them further down the funnel before they’re ready to have a productive conversation with a sales person.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Can you do this as a one-person team? Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. And it’s not through webinars or Zoom meetings….

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). However, paid advertising can be challenging today for a few reasons: Paid channels are more competitive than ever. 3 Ways Employee Influencers Improve Paid Ad Strategies.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. Snapchatting for Talent. BeSocial.BMC.com.

Work Management 101

Work Management Enterprise Management Marketing Management Paid Social Agency 101

SmartBug Media

OCTOBER 30, 2020

This could mean the difference between a 50 person event versus a 1,000+ person event. Share big announcements such as speakers, partners, networking opportunities, and so forth via your company social channels. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. We’re experiencing a sudden vacuum of in-person interaction, which everyone is struggling to fill with virtual bonhomie. Is there a bright side to shelter-in-place?

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Circle Studio

JULY 17, 2019

Implement paid social media posts. Because of the ways social media platform algorithms have changed, as well as just the amount of content posted every day, a paid social strategy is becoming a necessity if you want people to see your content.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Hubspot

AUGUST 2, 2018

No sane person would ever click on it. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. With over 3.5 Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

MAY 28, 2020

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

Social Media 85

Social Media Work Management Marketing Management Campaigns 85

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. Advertise your best content. A blog article is good.

Paid Content 105

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 105

The Point

NOVEMBER 20, 2015

Identifying and/or developing a critical mass of relevant offer content to support the campaign, content that is specific and relevant to target roles, for example: – Power User. 3. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. – Economic Buyer.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Sana Commerce

SEPTEMBER 13, 2023

This can be applied to both personal and professional objectives. You should ask yourself if what you want to achieve is worth working on and if it is in line with the vision and mission of your company. Achievable : 500 accounts in six months are feasible due to company resources. What is the SMART method? Is it worth doing?

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. Video marketing can help personalize your marketing campaigns. One trendy format for B2B companies is animated explainer videos. Source: ImpactPlus.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

NOVEMBER 8, 2018

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. On personal branding on LinkedIn …. Stop writing in the third person when it comes to your (or your business’s) LinkedIn summary. The best part about this list?

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

SmartBug Media

JUNE 24, 2020

If you’re looking for the right paid options to push your campaign forward, there are some key platforms to turn to. Here’s a breakdown of the best paid platforms out there: Google Ads. Google has long been a leader when it comes to paid media channels. COVID-19 has shaken the job market hard. ABM Platforms.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

BenchmarkONE

DECEMBER 28, 2021

Personal information: name, gender, age, and location. Business background information: job title, who they report to, how they influence decision making within their company. Key demographics : Works for a PR agency and has an expendable income. . What social media sites do they frequent? Dog Fanatic Fran.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Litmus

NOVEMBER 27, 2019

Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Unlike a paid social media ad or SEM, your email subscribers have opted-in to your marketing. Email communication is more personal. Here’s why.

Advertising Channels 94

Advertising Channels Email Marketing Budget Programs Marketing Budget 94

Convince & Convert

APRIL 19, 2017

With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent. While the output of company content increased by 35 percent, content engagement decreased by 17 percent. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model.

Social Media 108

Social Media Trust Marketing Paid Social Agency Click Rate 108

Lake One

MARCH 31, 2020

In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. At a time when we’re all being asked to social-distance, the last place anyone wants to be is in an exhibit hall, surrounded by a ton of people.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. How Can We Help?

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. Measuring Brand Awareness at Your Company.

Paid Content 53

Paid Content Effectiveness Branding Brand Identity 53