B2B Marketing Traction

DECEMBER 17, 2013

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

JUNE 4, 2012

For example, on LinkedIn you can get a weekly email digest of comments from discussion groups, individual emails per discussion, or no email. I tried the links to LinkedIn, Facebook and Twitter, and they all went directly to my notifications settings or preferences pages on the sites. and how frequently you get notifications.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Post a status update on LinkedIn and Facebook once a day. You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 23, 2013

It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of subscribers as well as views. Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2013

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 12, 2012

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. Just research Google’s latest algorithm change, code named Penguin , to validate this. Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

AUGUST 22, 2011

Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Your brand has one voice, one look and feel, one persona that comes across every time. Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers? Be original, organic and true.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A tag cloud which displays themes that the blog posts cover. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MAY 22, 2009

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Google Plus This Page. Please contact us to recommend other terms and phrases that should be included. Trade Show Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

MAY 19, 2015

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. They sent an email announcing new content and followed with a second email to the recipients who didn’t open the first email.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

APRIL 9, 2013

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You don’t have to do it all.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100