| | | Paul Gillin | |  Google + Lead | 7 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog. Our historical data tells us that a lead is worth $100. | PAUL GILLIN AUGUST 9, 2012 How Twitter Amplifies a Customer Attack People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old. The target publication date is late 2012. Brandjacked! | | | | | |
| PAUL GILLIN JANUARY 25, 2012  Five Facebook Tips for Small Businesses If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s the herd mentality at work. | PAUL GILLIN JANUARY 16, 2012  Live Blog: Lotusphere 2012 Opening Session The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. Michael J. “I found out I was part of a community.” Content. | PAUL GILLIN MAY 25, 2010  B2B Blogging Excellence Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. he laughs. | PAUL GILLIN APRIL 10, 2013  Book Review: Tales From a Veteran Blogger Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. Telling Stories. Ed Brill. Most of the tales in Opting In are more upbeat. | | | | | | | |
| -
PAUL GILLIN | MONDAY, OCTOBER 31, 2011  How Will Technology Affect Employment?
Probably, because it can lead to policies that are intended to preserve these positions instead of moving toward the jobs that are growing. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Panel discussion: How Will Technology Affect Productivity and Employment? The Next Big Thing. MORE >>
| |
