Paul Gillin

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. The The world’s two most valuable brands – Apple and Google – are considered world-class. That’s gonna be a tall order. rating on a 1-to-10 scale (see chart below).

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. Michael J. “I found out I was part of a community.” Content.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

What could possibly unseat Google as the king of the Web? Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Improve lead quality and a lot of the bad karma disappears. But my blog is still my home base. Social is the Future of Search (Profitecture Blog). Short on content?

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Don’t lead with a sales pitch. Indium’s sales leads grew 600% in the year after the program was launched. A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should  do, and explain why they’re important. 1. Be helpful and sales will come.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Five Facebook Tips for Small Businesses

Paul Gillin

If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. You can also use free and simple utilities like and Google URL Builder to track the popularity of links you post on Facebook. That’s the herd mentality at work. Sounds simple but it ain’t necessarily so.

How Will Technology Affect Employment?

Paul Gillin

Probably, because it can lead to policies that are intended to preserve these positions instead of moving toward the jobs that are growing. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling. The Next Big Thing.

B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs.

Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

All Online Digital Roads Lead to Google Plus


Google can’t get any of us to use Google Plus, but they’re still trying. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. But I am sold on the Google Empire because they stalk me so good. What’s more, Google’s always been savvier than this. Rejoice! Keep fighting.

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Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

Google+ is an island of misfit toys


Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Is Suffering from a Catch-22. Currently, Google+ is pristine.

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Google integrating G+ Pages and YouTube Channels


Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. Get Started. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Which leads me on…. 6. Which leads me on…. 6.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel


Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.  Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.  Below from Google: Configure your Salesforce account.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.

A couple Google Webmaster Tools tips and tricks


Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. Strangely enough, Google’s a little odd.

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18 Expert Guides to Using Google+ for Business


Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

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Two more Google Webmaster Tools tips and tricks


Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Google wants you to be successful! saved the best for last. Pathetic!

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8 Best Practices for Using Google AdWords


Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Marketing Insights.

Google chooses speed over content from sites


So, Google knows that it’s being judged more on the smooth transition from search results to website. Google also knows that the top result receive exponentially more clicks than the second result which receives exponentially more clicks than the third, and so on. Well, Google doesn’t care about anything except your merge.  See, Google’s not always fair.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

You might think so based on the emergence of open source machine learning like H 2 0 and Google’s announcement today that is it releasing a open source version of its TensorFlow artificial intelligence engine. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. They are, after all, experts at seeing the future.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

How to Use Predictive Lead Scoring


If you’re in B2B marketing, you’ve likely been hearing a lot about predictive lead scoring. If Google can guess what you’re about to search for—based on what you, and others have searched for previously—why shouldn’t your CRM and marketing automation system tell you which leads and accounts to prioritize, based on whom you’ve successfully sold to before? Smarketing”.

Converting B2B Leads Through Social Content: 3 Keys to Success


Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Let’s say you have some great lead generating content pieces. The Missing Link: A Cohesive Social Content Strategy. Infographic from Ethos3.

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Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry. You can also use tools like Twitter, LinkedIn and Google Alerts.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Google Alerts is free to track company name and any keywords you choose.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Those goals might be building your email list, nurturing leads, and/or attracting new leads. Content Marketing SEO analytics content content Creation content marketing Google google analytics

How Google Designs Great Content, in 5 Steps


To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,” turns to one of psychology’s best-known constructs for its content design strategy. “We organized it around Maslow’s hierarchy of needs,” Rob Giampietro, the creative lead of Google Design, said at a recent PixelTalks  event.

Why Google Social Search Means You’ll Probably Want a Google+ Page

It's All About Revenue

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Yeah, I know…Brittany Spears.)

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Creating value & new opportunity with Google Helpouts

Confluent Forms

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

How to recover from the ravages of Google Penguin and Panda


People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.

Google Buy Button: Retailer’s Boon or Devil’s Bargain?


Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? What It Is. Buy buttons will not appear in organic search results. Hmmm….

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A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Conversion : A click that leads to an action you want to track; typically, a sale or a form submit. You can target top and bottom funnel. Top funnel.

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. The first performance benchmark to evaluate is the growth in Google search engine traffic from mobile devices over time. The Pages / Visit.

359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.  You Google+ is far ahead of Twitter, and light years ahead of LinkedIn. You most likely search it on Google!

Free Advertising on Google


It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. Basically, a way to advertise your business on Google for free. This not only helps your business get found through searches; it can also help you get more traffic, leads, and customers. The benefit? Visit [link].