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Brand awareness: What it is and strategies to improve it

Sprout Social

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For example, check out how Hinge has their Twitter profile set up. For example, check out how Bloom Nutrition makes use of their signature pink and green across a variety of post formats on Instagram.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. Think about it. Fill in your bios and “About” sections.

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The Top 7 Pinterest Categories & How to Decide Which to Pin to

Hubspot

More than likely, your company's social media strategy revolves primarily around Facebook, Instagram, and Twitter. Additionally, if you search "Motivational quotes" and then click "Images" on Google, you'll find yourself bombarded with a myriad of intricately designed quotes from Pinterest's website. Motivational quotes.

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Add an Optin Link to Your Email Signature. You can get started with stunning templates and customize them using the drag-and-drop builder. Grab the link, and add it anywhere you want to show the campaign – social media, author bios, email signature, and more. Right now, what information is in your Twitter bio or Instagram bio?

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

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The Ultimate Guide to Marketing Campaigns

Hubspot

I’ve organized this section as a marketing campaign template of sorts. The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Then, I’d define my primary campaign KPI: Instagram branded hashtag mentions.

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Everything You Need to Know to Successfully Live-Tweet Your Event

Hubspot

Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. Choose a hashtag and promote it. Make your hashtag short and sweet so people have plenty of characters left to tweet takeaways and quotes -- t hink #USMNT instead of #USMensSoccer.