B2B Marketing Traction

AUGUST 23, 2010

.” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent out a press release, even recorded a podcast about these parts. How many podcasts, blog entries, press releases, articles, etc.?

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a tactical marketing plan to create awareness and generate leads. It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week. Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 19, 2015

In general , people don’t read much today. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. So, in general , you might consider keeping your articles brief and linking to more detail on your website if readers want more.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

AUGUST 27, 2010

Source: Forbes Insight - The Rise of the Digital C-Suite ) As younger generations move up in the workforce, the executives who make the decisions are the ones who grew up in the information world. One of the big benefits of getting found online is getting called by journalists who need your expertise and can quote you in the press.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. The next columns are for duration and start date.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100