Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Oktopost

JULY 30, 2019

The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. The latter is more similar to lead generation. The more your employees generate and post their own content, the more authentic and relatable their outreach will be.

Brand Identity 120

Brand Identity Branding Marketing & Strategy Tips 120

Convince & Convert

JANUARY 21, 2014

We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. All in all, user-generated content influenced sales far more than anything the marketer did. Viral Marketing?

Social Media 167

Social Media Studies Media Case Studies 167

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Imagine this: your brand was just featured in a premium magazine. Interviews.

Practices 43

Practices Examples WOM Media 43

Hubspot

AUGUST 16, 2017

The campaign was meant to bring some life to a "boring" product, ad executives told TIME Magazine. In a sense, 'Priceless' became a viral, social campaign years before there was a social media.". who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? The simple words "Got Milk?"

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

AUGUST 16, 2017

The campaign was meant to bring some life to a "boring" product, ad executives told TIME Magazine. In a sense, 'Priceless' became a viral, social campaign years before there was a social media.". who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? The simple words "Got Milk?"

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Convince & Convert

FEBRUARY 22, 2016

As you might imagine, this post went viral—it got a lot of traction in social media. Within less than a second—because of cookies, IDs, numbers I’m generating online, and all sorts of other data connections—I’m served up this ad for Samsung. The last big switch will be in television. Bodyform responded brilliantly. It was fun!

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Single Grain

JULY 26, 2023

Think about billboard advertisements, print media such as magazines and newspapers, radio spots, television commercials and billboards. Encourage user-generated content: Run contests or ad campaigns that encourage users to create and share content related to your brand.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

WebMarketCentral

FEBRUARY 11, 2008

Pure Viral Marketing - A Pipe Dream? by MediaPost Online Spin Max Kalehoff notes research showing that viral marketing campaigns aren't like a pyramid, where you tell 10 friends, who each tell 10 friends, who each etc. The key to viral marketing success, therefore, lies in getting as big a first bounce as possible.

Research 20

Research Planning Best Practices Buying Cycle 20

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

JUNE 6, 2011

Contributor to the Social Media Marketing Magazine – B2B Column. Speaker at TEDx and is regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Philadelphia Inquirer, Fast Company and City News Toronto. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100