Content Standard

JANUARY 3, 2023

This basic personalization demands more emphasis on content merchandising during the planning phase. Michael Schaefer first coined the concept of Content Shock in January 2014. Â He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. Â Sound familiar? Â Sound familiar?

Merchandising 106

Merchandising Lock-In Content Barriers 106

The Lead Agency

JANUARY 18, 2023

Done correctly, trade shows can generate a large amount of interest and create lasting impressions that translate into future sales opportunities. In the months leading up to the trade show, it is important to generate prior interest to build anticipation and get attendees excited to visit your stand. Shout it out loud and proud!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Martech Advisor

MARCH 27, 2020

Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty. Trend 1: Companies Are Locking in Consumers With New and Unique Mechanisms, Driving Habitual Engagement. For a retail executive—selling Grape Nuts, Jell-O, Minute Rice, and more—his comments were perhaps surprising.

Trends 85

Trends Paid Search Agency Planning Amazon 85

PathFactory

JUNE 5, 2019

But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. You don’t want to lock it up on product pages where only some visitors will see it. Content hubs are not only bad customer experiences but they also result in poor demand generation.

Merchandising 40

Merchandising Demand Generation Content Demand 40

Biznology

FEBRUARY 18, 2013

They sold HD related merchandise through a Route 66’s mobile club. McDonald’s employed location-based technology and geo-targeted above-the-line messaging, to avoid sending potential customers to a locked door. 85% report an intent to raise their mobile budgets in the near future. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Hubspot

SEPTEMBER 27, 2018

From a home security standpoint, homeowners can install IoT connected doorbells that broadcast live video to their phone when someone approaches the door or smart locks that can be pre-programmed to allow access during certain hours of the day. Yup, that’s an IoT device too. Heck, the entire city of Barcelona is made up of IoT devices.

Work Management 76

Work Management Marketing Management Amazon Internet Marketing 76

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy. Omnichannel vs. Multichannel.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66