Remove Gartner Remove Marketing Budget Remove Personalization Remove Twitter
article thumbnail

How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year

Webbiquity

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well.

article thumbnail

5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

article thumbnail

Interview with Brian Hansford

Onalytica B2B

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. There are so many incredibly smart and generous people I learn from.

article thumbnail

A Look at the Big Martech News of 2019: Implications for 2020

Martech Advisor

The same survey extrapolated findings to estimate that the global market size for martech is now $121.5 There are three key themes that will be incredibly important in 2020, and several martech players have developed innovative solutions around them. Amazon’s Alexa became the leader in the smart speaker market.

article thumbnail

Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

Promoting the company’s products and services. Creating and executing sales strategies. Developing and managing the sales department budget. Sadly, 96% of marketing and sales professionals stated that the two departments are misaligned across strategy, processes, and goals. Why Does Sales Need Lead Insights?

article thumbnail

A thorough guide to Intent data marketing 2023

Valasys

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers. What exactly intent data?