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New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. flagship magazine and news site. award-winning monthly magazine. Cybercrime Magazine. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab. ABA Banking Journal. ABA Benchmarking Programs.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

– White papers and research reports (59%). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Marketing Magazine ). Marketing Magazine ). TopRank ).

Stats 100
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The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

Consider it the difference between a magazine article and a paper in an academic journal: Both require research, investigation, and analysis, but of considerably different kinds. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product.

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“How I Work”: Stacy Hower, Marketing Vice President, Dun & Bradstreet @stacyaustintex #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s an unachievable ideal like a PhotoShopped model in a magazine. Slightly on the messy side – charging cords, papers, water, coffee, misc stuff…. By Matt Heinz, President of Heinz Marketing.

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Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV. However, you do not have to start with blank paper. For example, webinars, podcasts, white papers, power points, and slide decks.

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Hire a Technology Writer: 15 Experts for Any Content Marketing Budget 

nDash

I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate.