chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . But not so fast.

Marketing Management 106

Marketing Management Gartner Correlation Paid Search Agency 106

Tomorrow People

APRIL 27, 2021

Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. Think about those last two stats for a moment. And compelling thought leadership content tends to generate more, higher-quality leads.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Since we’re swimming in stats, 41% of marketing leaders don’t have a plan for building a useful marketing technology stack , a survey from GetApp found.

Work Management 107

Work Management Marketing Management Marketing Budget Budget Programs 107

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. LinkedIn ). Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Marketing Insider Group

FEBRUARY 23, 2021

Source: Gartner. Add specific stats that prove they found excellent results by working with or buying from you. LinkedIn is a great channel to utilize. Your prospects should see themselves in the shoes of the protagonist. If done right, you’ll tell stories that will stick in readers’ minds.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Envy

JUNE 17, 2019

In the last two years alone, Sisense has won awards and accolades from Gartner, Forbes, Dresner, and more. people follow Sisense for posts about data analysis insights, and they have more than $200 million in funding from the same investors who backed LinkedIn, Tesla, and Twitter. 3) We have marketing envy for… LinkedIn.

Paid Search Agency 85

Paid Search Agency Marketing Automation Services Work Management PPC 85

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? The latest Gartner Hype Cycle for Digital Marketing maintains ABM platforms sliding down the Trough of Disillusionment, with an estimated 2-5 years until they reach the Plateau of Productivity.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

EveryoneSocial

JUNE 10, 2020

Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ) 80% of social media B2B leads come from LinkedIn. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. This could be anything from creating branded videos on Snapchat, using Facebook Ads , or creating sponsored posts on LinkedIn. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Brandpoint

SEPTEMBER 11, 2018

I think one of the most meaningful stats about the future of content marketing is from Gartner Research : By 2020, customers will manage 85 percent of their relationship with the enterprise without interacting with a human. Marketing and sales alignment drives business.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. And this month I saw a stat that said the sales of Google Android phones in the U.S. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. According to 72% of our LinkedIn community , the answer is yes. . — Sprout Social (@SproutSocial) October 4, 2022. Learn more: [link] pic.twitter.com/TSolp5Lvnr.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Strategic-IC

NOVEMBER 10, 2020

70% increase in the number of opportunities created via ABM ( Gartner ). 82% of B2B marketers said ABM greatly improves sales and marketing alignment ( LinkedIn ). Image: LinkedIn. And that stat makes sense. Once again, ABM is all about focus - knowing your ICP and being ruthless with your target account selection.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

DECEMBER 7, 2020

70% increase in the number of opportunities created via ABM ( Gartner ). 82% of B2B marketers said ABM greatly improves sales and marketing alignment ( LinkedIn ). Image: LinkedIn. And that stat makes sense. Once again, ABM is all about focus - knowing your ICP and being ruthless with your target account selection.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Inbox Insight

AUGUST 29, 2017

– Gartner. – 94% of B2B marketers use LinkedIn as part of their content strategy ( Content Marketing Institute ). If you think your content marketing needs a bit of a makeover, see how we can help: The post 14 Powerful Content Marketing Stats appeared first on Inbox Insight. Point Visible. Source: eMarketer ).

Stats 40

Stats Content Marketing Planning Emarketing 40

Strategic-IC

OCTOBER 12, 2021

LinkedIn Sales Navigator is a great way to research key stakeholders and build out a picture of the buying unit so you can personalize your ABM approach and reach the right people. Gartner ) A typical ABM program might include: LinkedIn direct messaging outreach?. LinkedIn conversational ads?. Organic social?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Curate product feedback and ideas.

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . Enter 2017 Prepared.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I joined Smarsh just as the merger with larger competitor Actiance was finalizing. I never meant to be a marketer, actually.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Outgrow

SEPTEMBER 30, 2022

Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. But first of all, I want to know where that Googler got that stat, where’s that study? Should we do YouTube, TikTok, Instagram, or LinkedIn?”

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. This isn’t just stat padding. A deeper meaning lies latent in these stats. Microsoft alone experienced a surge in usage of Zoom & Teams. Failing to comply to this trend is going to cost dearly.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I joined Smarsh just as the merger with larger competitor Actiance was finalizing. I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I joined Smarsh just as the merger with larger competitor Actiance was finalizing. I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. Do you work with other businesses?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

OCTOBER 11, 2012

But LinkedIn launched 9 years ago. Source: Aberdeen ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Tweet This Stat. Source: Adobe ) Tweet This Stat. Source: Adobe ) Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Heinz Marketing

OCTOBER 18, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching on LinkedIn Live, thank you so much for joining us in the middle of your workday. Deb: Those are crazy stats. By Matt Heinz , President of Heinz Marketing. Matt: Yeah.

Top of Funnel 103

Top of Funnel Digital Marketing Funnels Lead Ranking B2B Sales 103

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I joined Smarsh just as the merger with larger competitor Actiance was finalizing. I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I joined Smarsh just as the merger with larger competitor Actiance was finalizing. I never meant to be a marketer, actually.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Gartner revealed research showing there are 6-10 people involved in a purchasing decision.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SnapApp

MARCH 16, 2017

Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. 14 stats to support the investment in a marketing technology stack. What do the stats mean for marketers? Scott Brinker. Conductor. VentureBeat.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Metadata

FEBRUARY 22, 2021

That fits in [stats] of how your business goes and getting the timing right on hiring and planning versus in a existing category, there’s often this mythical spreadsheet of, every sales rep generates as much as bookings. I didn’t actually know at the time, but later on, we were able to see the LinkedIn data.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Tomorrow People

NOVEMBER 21, 2022

In fact, Gartner expects that over 80% of enterprise IoT projects will use AI by the end of 2022. Live video is going BIG Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156