Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

AUGUST 13, 2015

This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. That’s right, videos don’t need to be passive assets on your landing pages – in fact, they’re excellent tools for collecting contact information, and bringing in new leads.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

JULY 8, 2015

You can lead a viewer to a video but you can’t make them become a lead…or can you? So how do you make a video that helps you generate actual leads? But viewers become leads once they give you their contact information. Most marketers agree that video is the highest lead-generating content type.

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Top of Funnel 50

Vidyard

APRIL 30, 2014

.” Striving for more views might make sense if you’re a media company that makes money on every view, but not for the rest of us that are trying to use video to achieve very different business goals such as lead generation or brand awareness within our niche markets. appeared first on Vidyard.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Vidyard

OCTOBER 16, 2015

This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Let’s break down these two factors by the stage of the funnel: 1. A CTA is an action you want a viewer to take after watching your video.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

AUGUST 17, 2016

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). So give the people what they want. …

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

JULY 28, 2021

Your video content’s probably springing leaks in your marketing funnel. YouTube focuses on recommending new content and maximizing ad revenue, while other platforms, like Vidyard, play toward what sales and marketing teams really need, like generating leads and propelling next steps beyond just suggesting more content.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

APRIL 21, 2016

Like knowing that your top quality leads — those that MQL — are 3.4x A revenue engine is an integrated marketing and sales system that powers your company’s opportunity funnel. The post Why Knowledge of This Might Be All the Power You Need for Better Leads appeared first on Vidyard. Knowledge is power. Sign Up Now!

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 50

Vidyard

JANUARY 24, 2022

Full Funnel 1.5 Full Funnel Hosted by RajNATION and Tyler Lessard, Full Funnel is a weekly podcast and video series that brings you three hot topics in the world of sales in under 10 minutes. Full Funnel. Let’s dive in, shall we? Contents 1. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

SEPTEMBER 14, 2021

Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Whether you’re responding to a lead or connecting with a client, you can capitalize on conversational sales and deliver value with video at any stage of the funnel. Create Hyper-Personalized Videos to Excel in Conversions 3.1 Ditch the (Old) Script 3.2 Do the Research 3.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

JANUARY 14, 2014

While most marketers are familiar with lead scoring, adoption of this powerful sales and marketing technique is still slow. Lattice Engines reports in a recent survey that only 44% of companies are using lead scoring in their day-to-day marketing efforts. The lead scores are calculated by your marketing automation system.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

JANUARY 2, 2015

Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. So how do you build a strong lead scoring model?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. “watch the next video in the series”).

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

OCTOBER 10, 2018

Video is a powerful full-funnel strategy Miovision , a provider of traffic data for smart cities, discovered this almost by accident after the marketing team began using video as a tool for standing out , according to Matt Trushinski, Director of Marketing at Miovision. Suddenly the company was using video in every stage of its funnel.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Vidyard

AUGUST 6, 2015

What is a quality lead? The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads. I mean … really?

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Leads 50

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone. Lead scoring is never completed.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

SEPTEMBER 20, 2018

And the conversion reaper may be coming for lead nurture campaigns next. Get your demand gen report What’s wrong with lead nurture campaigns? 86 percent of marketers rate their lead nurture campaigns as “average or worse” according to a Demand Gen Report. and giving new life to old leads.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Or score leads based on whether they watched your demo video or your Harlem Shake parody.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

MAY 5, 2017

Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. You’re joining the big leagues!

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

MARCH 4, 2020

Demo videos about your product, also known as product videos, help get true information about your product in front of buyers early in their buying cycle, which can generate more qualified and faster-moving leads. Salespeople and marketers should use demo videos to unstick prospects from a particular stage of the funnel.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

MAY 23, 2018

Interactive video CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What role does it play in your funnel? Awareness Stage (Top of Funnel) Videos Videos in the awareness stage are designed to generate just that—awareness.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Vidyard

DECEMBER 10, 2019

Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation. It’s a whole-funnel approach.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

MAY 18, 2018

2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone. 79% of B2B marketers have not established a lead scoring model. If you don’t know where to start with lead scoring, you’re not alone.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

SEPTEMBER 20, 2018

More than one-third of teams say they can’t detect a difference between leads that have been nurtured and those that haven’t, and a majority of marketers—81 percent—say generating responses has grown more difficult in the past 12 to 18 months. and giving new life to old leads. Download the full report.

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Vidyard

JUNE 30, 2017

Videos further in the funnel like product demos, customer testimonials, or personalized sales videos can all help move buyers towards the close. Just make sure you have integration with your CRM or marketing automation platforms to gain insight into specific lead behavior and guide future content suggestions. Using Data.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MAY 23, 2018

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What role does it play in your funnel? Consideration Stage (Middle of Funnel) Videos Videos in the consideration stage can be a little more in-depth.

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Learn how they can power your sales funnel. Salesforce Salesforce is the definitive sales tool.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

OCTOBER 26, 2017

Does using video viewing data to enrich leads make you average or exceptional? But, with the rise of true, purpose-built video marketing platforms , we are now seeing that marketers have gained the analytics they need to get insights, optimize results, and drive more and higher quality leads to the sales team. You just never know.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Vidyard

AUGUST 15, 2017

From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates. But most aren’t leveraging that content on a regular basis to attract new audiences, generate new leads or boost engagement with their brand.

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

Vidyard

JANUARY 23, 2018

Welcome to Modern Sales Point of View, a new series that connects you with industry-leading experts to hear their views on what’s working in sales, and what’s changing. Trish believes that video is no longer just top of funnel content. In this edition, we are featuring the exuberant Trish Bertuzzi , CEO of The Bridge Group.

Top of Funnel 65

Top of Funnel Features Advertising Funnels Video Marketing 65

Vidyard

JANUARY 23, 2018

Welcome to Modern Sales Point of View, a new series that connects you with industry-leading experts to hear their views on what’s working in sales, and what’s changing. Trish believes that video is no longer just top of funnel content. In this edition, we are featuring the exuberant Trish Bertuzzi , CEO of The Bridge Group.

Top of Funnel 65

Top of Funnel Features Advertising Funnels Video Marketing 65

Vidyard

OCTOBER 27, 2019

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. These are the emotional responses that lead to action. Each video type serves a different purpose and fits in a different part of the marketing funnel.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76