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US businesses’ CX scores down from last year’s all-time high

Martech

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

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Get Quoted at the Buyer’s Table

Golden Spiral

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

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Will 2020 Be the Year We Open the Gates on Content?

Content4Demand

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

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2022 Guide to Accurate Total Addressable Market (TAM)

SalesIntel

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

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2022 Guide to Accurate Total Addressable Market (TAM)

SalesIntel

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Everyone wants to convert more leads.