Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : Forrester Research. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

Social Media 160

Social Media Media Stats Statistics 160

Content Standard

AUGUST 26, 2016

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” 2.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JANUARY 18, 2012

If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Blogging Stats.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

ActiveDEMAND

APRIL 11, 2017

Here are the numbers to back it up: a study by TELUS International showed that, among many other things, 77 percent of users agree live chat positively influenced their attitude about the retailer they were considering buying from, and 63 percent of respondents reported they were more likely to return to a website after experiencing live chat.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Not a great stat, but it does mean that 50% are surviving past the five-year mark. Although that might surprise you, it's definitely a much better statistic to focus on.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Check out the SlideShare and statistics below to learn more. Source: Forrester Research ).

Sales Qualified Leads 28

Sales Qualified Leads Marketing Qualified Leads Leads Lead 28

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. It takes one less piece of friction out of your sales process.”. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). But I have a secret: I get a kick out of traffic stats. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Twenty five percent of the U.S. Among influentials?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. What is the most interesting finding/statistic in the report, in your opinion? “I This comes down to two factors. ABOUT DEREK SLAYTON.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Golden Spiral

MARCH 7, 2019

Less than two years ago, Harvard Business Review reported “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 And MarketingProfs reports that the average age of these senior-level executives is mid-50s; this means some of your target audience could be over 65. Identify the Decision-Making Team.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. 10 Interesting Social Media Statistics by Jeff Bullas.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Analyst reports. Research reports. Back the claims you make in your content with linked-to statistics and data.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

AUGUST 27, 2012

Little did he know when yearning for this marketing system that it was in the process of being built. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? This statistic struck me. Listen Now.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Explore the statistics to find the opportunities. # 5 Organic traffic is considered (69% report it as most-important) the number one performance metric. It contributes overwhelmingly to the branding process.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.&#

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. ” Quill uses NLG technology to generate short content pieces, helping companies drive user engagement up, free up content creators’ time, and create more accurate reports. Click To Tweet.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Golden Spiral

NOVEMBER 20, 2020

She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. And then when I got to college, I had, you know, all these A's on my report cards from BSE, my way to them, uh, came home to roost. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics. If you’re serious about Twitter, this is a great app.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JANUARY 24, 2012

Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Jeff Bullas shares some interesting social media statistics (e.g.,

Social Media 100

Social Media Tips Media Best Practices 100

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. B2Bers, especially, seem to like stats and research and numbers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake.

Twitter 147

Twitter CRM Business Paid Search Agency 147

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. LEARN MORE. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98