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Why marketers should care about consumer privacy

Martech

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data.

Privacy 107
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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. What identity resolution platforms do.

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iOS 15: What you need to know

DotDigital

But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Privacy is important.

Privacy 98
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Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. The Power of Data-Driven Creative.

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Symptoms of B2B selling sickness

Velocity Partners

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. Sellers are taking marketing into their own hands. We have thoughts.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. Key Definitions Personal Data: Personal Data is information that relates to an identified or identifiable individual.

B2B 62