The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
Customer Experience Matrix
SEPTEMBER 3, 2009
A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The chart shows that Internet has more than doubled since 2004 and nearly caught up with TV. Where are marketers moving their budgets? Mobile marketing and social media will grow faster, but will only expand from 4.4%
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Ambal's Amusings
JULY 22, 2010
We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.
Online Marketing Institute
NOVEMBER 1, 2010
I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic.
Adobe Experience Cloud Blog
NOVEMBER 29, 2009
Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World. Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Email, search and direct mail generate leads.
Online Marketing Institute
NOVEMBER 1, 2010
" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool.
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