KoMarketing Associates
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.
KoMarketing Associates
MARCH 3, 2014
These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message. Tidy up your profile and company page first.
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KoMarketing Associates
MAY 21, 2013
Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. Don’t be the person adding 10 hashtags to your posts.
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.
KoMarketing Associates
SEPTEMBER 14, 2013
Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. The short answer is: critically!
KEO Marketing
JULY 31, 2017
Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. If they want to captivate the attention of consumers and clients, technology organizations need to pursue digital marketing efforts.
Biznology
JANUARY 14, 2013
After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. 85% use social networks in some way; only 14% tie financial metrics to it. source: Forrester ). source: Forrester ). source: Forrester). source: Marketing Charts ).
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