2024 Predictions: Retail media networks
Martech
JANUARY 5, 2024
As standardization spreads, advertisers will be able to compare performance between different RMNs and compare the effectiveness of RMN campaigns with other marketing channels. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. Get MarTech! In your inbox.
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