Martech
JANUARY 23, 2024
Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. This share of the budget is expected to grow.
Golden Spiral
NOVEMBER 7, 2022
Have you been asked to cut your marketing budget? Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Watch the headlines.
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Only B2B
FEBRUARY 16, 2022
But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Adopt An Omni-Channel Marketing Strategy.
SmartBug Media
OCTOBER 1, 2020
One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid.
The Marketing Blender
OCTOBER 14, 2022
Our Services. . But perhaps the best part about Facebook Ads is that you can track your results with precision, meaning that you can always be sure that your marketing efforts are paying off. #2 Keep Reading: How to build a marketing budget template. #3 Your starter guide to marketing budget software.
Martech
JULY 25, 2022
One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.
Martech
AUGUST 3, 2021
Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Kanban is a great technique to use in agile marketing, but make sure that you have a culture that allows the team to own the way they work and continuously improve.”. There’s room for ABM to grow as a strategy.
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