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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. Vidyard’s The Video Marketing Landscape. The Video Marketing Landscape: What All B2B Marketers Need to Know from Vidyard. Final Thoughts.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

Don’t forget to promote the content you create using online marketing methods such as SEO, social, and email. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. As mobile continues to dominate, local SEO can make a big difference in driving more customers to your front door.

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Why You Need Digital Marketing Experts

KEO Marketing

Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. Why Digital Marketing Experts are Necessary . Digital is the easiest marketing strategy to measure.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!