TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Are they accessing pricing data?

Buying Cycle 96

Buying Cycle Intent Ideal Customer Profiles Planning 96

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Downstream intent data is often the ideal connection. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. I am already witnessing a movement from What If to What’s Next with 6sense’s intelligent marketing cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Audience goals and intent data.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64