Content4Demand

MARCH 24, 2021

Marketers are turning to ABM for post-sale engagement to deepen relationships. The key to pandemic recovery will be attracting customers and selling more to customers, and Laura Ramos, a VP and Principal Analyst with Forrester, predicts that marketers will turn ABM practices toward post-sale marketing to engage and deepen relationships.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Litmus

JUNE 1, 2021

Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives. Agile marketing is a tool all teams should consider in today’s fast-paced and ever-changing landscape.”.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Top Rank Marketing

AUGUST 30, 2023

Lee Eagle Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc. B2B marketing notoriously gets a bad rap for being ‘boring’ It’s only boring if you allow it to be! ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

markempa

DECEMBER 12, 2016

So how do you humanize your marketing? According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Metadata

SEPTEMBER 14, 2020

This is why you’re seeing the rise of performance and growth marketing titles over brand. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality. Despite our best intentions, our ABM story outgrew the data and the secret is out. This is why our CEOs are raising the bar.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Strategic-IC

NOVEMBER 25, 2020

When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot. So what do these numbers look like? Revenue is the one that we would all agree on.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot. So what do these numbers look like? Revenue is the one that we would all agree on.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Buzz Marketing for Technology

JUNE 27, 2008

managing wiki growth. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites. governance. government. guest blogger. HigheredBlogCon. incentives. information security.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . This applies to companies of all sizes. .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester. MarketingProfs B2B Marketing Forum. 2019 dates TBD.).

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

PathFactory

OCTOBER 12, 2021

Stephen Casey, Principal Analyst, Forrester. Travis Wingate, VP of Growth Marketing at Fiix , said: “At the end of the day, if you have great content, but you have no mechanism for getting it out there in a way that’s logical, or a way that supports the unique experience, then it really becomes a moot point.”.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

B2B Marketing Directions

JULY 7, 2019

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth. McKinsey says that the CMO should be primarily responsible for driving business growth, and this view has also been advanced by Deloitte and Forrester.

Peer-to-peer 45

Peer-to-peer Effectiveness Lead Scoring Lead Ranking 45

Valasys

MAY 29, 2020

According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. According to a study by HubSpot, ‘tightly aligned’ organizations achieve a 24% faster three-year revenue growth and 27% faster three-year profit growth.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Valasys

FEBRUARY 20, 2020

According to Kate Leggett, Vice President & Principal Analyst at Forrester , customer relationship management ensures that customers realize the economic value of their investments. They can also measure customers’ growth as the best sign of business success is growth.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

6sense

DECEMBER 10, 2021

The company had to reevaluate its go-to-market approach. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. Manager Integrated Marketing) knew that this wasn’t an ordinary shift of traditional sales and marketing tactics. 6sense: Why Marketing Has Historically Been Wrong .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hubspot

OCTOBER 2, 2019

Leveraging your CRM is the secret to experience driven marketing. Experience driven marketing isn't just a buzzword -- it's your secret to growth. Forrester research found that companies who said they were focused on experience grew 40% faster and increased customer lifetime value by more than 60% versus those who weren't.

CRM 76

CRM Work Management Marketing Management CMS Development 76

chiefmartech

SEPTEMBER 26, 2017

The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing.

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

SnapApp

APRIL 25, 2018

Two things: Growth marketing and blended AI. . Growth marketing is the future. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

APRIL 25, 2018

Two things: Growth marketing and blended AI. Growth marketing is the future. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LEADership

OCTOBER 9, 2015

Predictive analytics are the hot new trend helping marketers to identify risks and opportunities by looking at existing data, but how well do they really work? Use of predictive analytics, not surprisingly, predicts a more modern approach to marketing by the companies that use it. Enough to justify your investment?

Analytics 40

Analytics Forrester Marketing Mix Paid Search Agency 40

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Jostle | Director of Growth Marketing. . . Dustin Tysick. Vijay Khandekar.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Contently

APRIL 24, 2019

Roughly two-thirds of marketers created more written, audio, and visual content year over year. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98