Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.”

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . This applies to companies of all sizes. .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

6sense

DECEMBER 10, 2021

For starters, Toby said, our AI predictive models smartly use Seismic historical account, contact, and opportunity data — combined with intent signals to predict exactly where accounts are in the buying journey. Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62