Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Top Rank Marketing

AUGUST 30, 2023

Lee Eagle Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc. B2B marketing notoriously gets a bad rap for being ‘boring’ It’s only boring if you allow it to be! Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Adobe Experience Cloud Blog

OCTOBER 2, 2018

It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. While combining marketing automation with AI seems like a potential way to prepare your business for the future, you may have questions. Benefits of Combining AI with Your Marketing Automation. Increased Efficiency.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

markempa

DECEMBER 12, 2016

Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Content4Demand

MARCH 24, 2021

I’m seeing reports that the global economy is poised to take off, and this has me wondering what B2B sales and marketing will look like when that happens. Buyers will want more digital, on-demand options throughout the sales journey. Marketers are turning to ABM for post-sale engagement to deepen relationships.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Metadata

SEPTEMBER 14, 2020

As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work. The accounts in our target lists had higher ASPs and shorter sales cycles–Success! We doubled down.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . Sales and Marketing Alignment Matters .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” AMA Marketing Week Live. Host: American Marketing Association. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

PathFactory

OCTOBER 12, 2021

Prospects know the drill, and that trading their real name and email in exchange for content is an open invitation to be hounded by sales reps. This also benefits your sales team by weeding out prospects who aren’t actually interested. Stephen Casey, Principal Analyst, Forrester.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

OCTOBER 2, 2019

Every single marketer has access to the same tools and resources. We're all jostling for position amongst a sea of marketers that are all employing the same tools and tactics to help grow their companies. Why You Need to Leverage Your CRM for Experience-Driven Marketing. Sales engages and feeds into service.

CRM 76

CRM Work Management Marketing Management CMS Development 76

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Valasys

FEBRUARY 20, 2020

Customer-centricity lies at the core of B2B branding & advertising endeavors & as such it gets imperative for marketers to trace the determinants of customer success. B2B marketing is a highly-interactive process wherein brands need to proactively interact with their preferred audience groups on diverse platforms.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

B2B Marketing Directions

JULY 7, 2019

Last month, McKinsey & Company published an article that discussed the evolving role of marketing - particularly the role of the CMO - in driving business growth. Loners - Loner CMOs are often capable marketers, but they don't typically have close relationships with their C-suite peers. companies have chief growth officers.

Peer-to-peer 45

Peer-to-peer Effectiveness Lead Scoring Lead Ranking 45

Valasys

MAY 29, 2020

According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. 2 Automating Processes and Optimum utilization of the Marketing Resources. 4 Improving Customer Experience and Personalization.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Contently

APRIL 24, 2019

Roughly two-thirds of marketers created more written, audio, and visual content year over year. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

chiefmartech

MARCH 14, 2017

This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. How does the discovery of new marketing technologies and tactics influence strategy back up to the C-suite?

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47