government 
Martech
JULY 25, 2022
Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.
ClickZ
APRIL 29, 2020
Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.
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Martech
OCTOBER 1, 2022
But while people may not be closely following government-imposed privacy regulations — or how businesses comply with them — they’re paying attention to companies who get flagged for poor privacy practices. The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. Zero-party data.
NetLine
JUNE 21, 2022
Government. 35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Agriculture. Construction.
Golden Spiral
APRIL 18, 2019
resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. It focuses on people, process, technology, governance, risk, and compliance. HIM Body of Knowledge TM.
Marketing Insider Group
FEBRUARY 5, 2024
We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hubspot) 63% of people open emails to find discounts.
ClearVoice
NOVEMBER 11, 2022
To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Forrester ). (Statista). billion Google searches occur daily. Statista ). Mailchimp ).
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