Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Got a stat that we missed that you think the world should know?

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

JANUARY 18, 2018

Continued investment in social media, whether through organic or paid efforts, needs to show quantitative ROI. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations. Customer Acquisition and Retention. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI.

Budget Programs 119

Budget Programs Spending Paid Search Agency Marketing Budget 119

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. To do this think like a buyer, what is the buyer going to be typing into Google™ looking for your your solution? Please focus on prospect presale engagement" Read on to get their insights. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Sana Commerce

AUGUST 24, 2021

When it comes to how and where to allot their budget, many B2B businesses struggle to strike the right balance of spend to maximize their ROI. As early as 2016, Forrester has been vocal about the benefits of ERP-integrated e-commerce – or, as they once called it, single-stack e-commerce. Source: Google Cloud. Get the stats.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it? There is no out-bidding the Google algorithm, just an investment in reusable assets that can continue to perform long after they’ve been created. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

NOVEMBER 11, 2019

The eBay chatbot built for Google Assistant , which is “the most advanced e-commerce chatbot out there. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Intelligently pre-populate the curated post. Dive Deeper: . The result?

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

OCTOBER 11, 2019

As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. Dive Deeper: What’s the ROI of Throwing a Live Event? All You Need to Know About the ROI of Influencer Marketing [infographic].

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

The Lead Agency

AUGUST 18, 2019

Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing. Google is aiming for 60% of digital advertising spend to go to Programmatic advertising by the end of 2020. So, it’s vital that you ensure your emails are mobile friendly.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing. Google is aiming for 60% of digital advertising spend to go to Programmatic advertising by the end of 2020. So, it’s vital that you ensure your emails are mobile friendly.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JANUARY 24, 2012

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Is it really possible to measure social media ROI —and if so, how? Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. While certain aspects of social media have stabilized (e.g.,

Social Media 100

Social Media Tips Media Best Practices 100

B2B Marketing Zone Posts

JULY 7, 2010

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Your goal is Brand ROI. Managing people.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Google has dis-intermediated the content business. See it here. Okay, okay. Velocity is a bit different.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] Dukky Interesting stats here: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? Which do you believe?

Twitter 145

Twitter CRM Business Paid Search Agency 145

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52