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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. In 2022, annual growth peaked at 16.7%, according to Forrester.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. The projections certainly weren’t rosy.

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Did martech break B2B marketing?

Martech

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. They barely trust vendor websites at all. Tracking prospect activity on our website. It was empowering. MQLs (Marketing Qualified Leads). Dark social.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. This valuable data can help you forecast and market better. The pandemic delivered both disruption and opportunity. People shop for services and products differently, even in the B2B realm.

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Using customer journey orchestration to engage existing customers during the pandemic

Martech

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. What the tools do.

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Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Overall spending is forecast to rise for IT hardware, software and services to $2.5 What do these revised projections mean for IT solution providers?

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