Remove Focus Group Remove Loyalty Remove Personalization Remove Segmentation
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

By harnessing the power of this data, you can fine-tune your GTM motion to deliver personalized experiences, target the right audience, and drive sustainable growth. Personalization: Personalized interactions enhance customer satisfaction and loyalty. Why is Customer Data Important?

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Brand lifts: does your advertising make an impact?

illumin

It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement. In turn, you can then shift your focus and strategies towards those channels and campaigns that bring in the highest return on investment.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making.

CMO 86
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How to keep your content strategy flexible and agile

Liveintent

Email alerts and newsletters present valuable opportunities for publishers and brands to connect directly with their customers, improve those relationships, and drive loyalty by delivering the right content. By segmenting your list in different ways, you might uncover critical insights that can help improve engagement and drive loyalty.

Content 62
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Ghosted by Customers? Here’s How You Can Win Them Back

Salesforce Marketing Cloud

It involves creating meaningful and valuable experiences that foster customer loyalty, satisfaction, and advocacy. Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. This segmentation allows you to tailor your messaging and engagement strategies to specific groups.

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Why You Need Original Research for Content Marketing

Content Standard

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC.

Research 105
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Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce Marketing Cloud

This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times. Tapping into this data means understanding which channels, campaigns, and offers work for your customer base as a whole and across key segments. You have an always-on focus group.