Sprout Social

JANUARY 20, 2021

Like most people, B2B buyers often start that research on Google or another search engine. Keyword research , while most often associated with SEO, can also help you understand your audience and how they search for products and services like yours. Where there are searches, there’s valuable data.

Work Management 109

Work Management Marketing Management Research B2B Marketing 109

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. Well, that’s somewhat correct.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Hinge Marketing

MARCH 12, 2020

Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. Have you ever noticed that Google magically shares the best local sandwich shops when you’re looking for lunch? Plans B, C and D should already be in the wings. The only true laboratory is in the wild.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Content Marketing Institute

JUNE 27, 2018

He has worked for both Microsoft and Google, so when he talks about content curation , we listen: By having content curation involved in your company’s overall marketing plan, your company can save time, money, and resources. Feedly delivers by offering a business-centered content focus. Feedly’s best benefit is its privacy feature.

Curation 111

Curation Tools Enterprise Management Content 111

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. Drive organic traffic through SEO. Right now, here are the 4 most popular platforms for running ads: Google AdWords. Facebook Ads. Instagram Ads.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) It’s been thrashed quite a bit.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. See White Hat SEO. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. See White Hat SEO. Either operated by a single person or a group from the same company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Modern B2B

SEPTEMBER 14, 2023

Their time isn’t easy to get hold of for meaty interviews or focus groups. SparkToro , for example, tells us that Marketing Directors are most likely to listen to the Marketing Profs podcast, subscribe to the HubSpot Marketing YouTube channel and read the Subreddit ‘ Stocks – Investing and trading for all’.

Marketing & Strategy 52

Marketing & Strategy B2B Thought Leadership Advertising Agencies Ideal Customer Profiles 52

Webbiquity

FEBRUARY 23, 2012

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s Google’s latest attempt at social media, and they finally got it right. What are Google’s future plans for the platform?

Google 100

Google Tactics Tips Best Practices 100

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). As you SEO, so shall ye reap. The best SEO strategy is to help Google make humans happy. Look it up on YouTube. And Google is a very good example, right? Hope you enjoy it.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28