Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. What is the thought process that got you there and how did all this happen? Meet Jennifer Renaud.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

Biznology

SEPTEMBER 18, 2017

When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. Imagine that you have a short list of trusted vendors, and they know your personal consumption patterns.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Porch Group Media

MAY 4, 2021

In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen. In terms of channels, brands plan to focus more spend on social media, search, video and email, according to research by Nielsen. Focus Spend on In-Market Shoppers. Customer Acquisition.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent. Not good enough.

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Zoominfo Intent Signal Work Management Intent Data 246

Porch Group Media

FEBRUARY 14, 2020

The typical car on the road in the U.S. However, while cars on the road may be aging, consumers are continuing to purchase new vehicles. According to a 2015 article by USA Today , “The number of vehicles on the road that are at least 25 years old is about 14 million. Trends and Statistics in the Automotive Aftermarket Industry.

Statistics 52

Statistics First-Mover Advantage Trends Demographics 52

Madison Logic

OCTOBER 18, 2023

In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue. Listen to the full recording of our virtual event here and keep reading for our key takeaways on holistic brand and demand and how account-based CTV fortifies these efforts.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Convince & Convert

APRIL 4, 2016

Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in times to come and how clients can make the most of it. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO?

SEO 132

SEO Work Management CMS Development Marketing Management 132

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. The first is the “personal network effect” that I’ve described previously.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Martech Advisor

SEPTEMBER 4, 2019

Every sales and marketing leader knows channel partners are one of their most valuable assets. But, because channel sellers also work with other vendors in the space, you need your solution to always be top of mind. Looking to break out from the noise and get first-mover advantage in a largely untapped area?

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

Martech Advisor

JANUARY 14, 2020

The Entertainment Capital of the World, Las Vegas, hosted CES 2020 – one of the world's largest tech shows, this month. “The innovation on display this week at CES embodies the drive and passion that fuels our industry and furthers economic growth on a global scale. CES Roundup Video on Twitter.

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Content Standard

MARCH 20, 2018

Guaranteed, your department still has at least one marketing practitioner who must be untaught conventional marketing tactics. Your content marketing program’s business goals need not be predictable, short-term monetary needle-movers. In fact—depending on your executive team’s buy-in—they can be wildly creative.

Enterprise Management 76

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 76

Porch Group Media

MAY 28, 2019

With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform. Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Porch Group Media

JULY 23, 2018

In the past, integrating data into one cohesive database often required a massive undertaking by IT of both time and resources. A Customer Data Platform on the other hand is owned and operated by marketers. In one platform, a CDP addresses the challenges of data integration to create a unified and persistent customer ID.

Ideal Customer Profiles 56

Ideal Customer Profiles Marketing Management First-Mover Advantage Acquisitions 56

Porch Group Media

AUGUST 31, 2018

The acquisition of Acxiom, which supplies data on 2.2 billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. The acquisition of Acxiom, which supplies data on 2.2 by Anders Ekman, President of V12.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Heinz Marketing

MARCH 29, 2018

Catch up on everyone we’ve featured thus far in the “How I Work” series here. First app checked in the morning? First thing you do when you come into work? A quick scan in real-time/all the time. Email’s that need a response and require an action are first to be resolved. You might be surprised by their answers.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Adobe Experience Cloud Blog

APRIL 11, 2017

Your prospects are bombarded with pitches from different vendors. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. An intent-based email marketing campaign is one that targets prospective buyers as soon as they show interest in a particular topic.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

seo.co

MAY 10, 2021

On the other hand, white hat SEO tactics will generate results over a long period of time and produce high-quality content and strong links in the process. In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. The article’s topic.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Heinz Marketing

JULY 1, 2019

Grab your board, we’re going to swim out into the sea of activity and see if we can’t find us a nice, sweet pipeline starting to curl up over the horizon with the one man who can spot them all, Matt Heinz. Cubs are now contenders every year so there’s meaningful baseball on every day. Paul: Welcome aboard.

Top of Funnel 71

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 71

Porch Group Media

SEPTEMBER 29, 2021

This transcript has been adapted from our webinar, New Movers: The Untapped Opportunity to Transform Your Customer Acquisition. Anders: We are delighted to talk to you today, particularly as V12 has gone through some recent changes and we’re now owned by the Porch Group which opens up new opportunities, particularly in mover marketing.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Marketing Management Webinar Metrics 52

Zoominfo

AUGUST 29, 2019

What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! First, a quick note: Our particular MeetUp panel included CIOs specifically, but all of these tips could just as easily apply to CMOs and sales leaders. So what did our CIO panel have to say to the sales team?

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

Martech

AUGUST 26, 2021

The increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Here’s the timeline on Google’s 3rd-party cookie phase-out. Source: RSG. Here in the U.S.,

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121

Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). My wife and I are in the process of moving, so I was packing boxes and doing heavy lifting all weekend. Heck of a Masters this weekend. Eric : Absolutely none.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Biznology

SEPTEMBER 25, 2017

The digital advances being developed today will propel all of humanity forward together. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. Shared life spaces is a new generation for always-on communications. They will increasingly concentrate the world’s wealth in their hands.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Zoominfo

AUGUST 29, 2019

What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! First, a quick note: Our particular MeetUp panel included CIOs specifically, but all of these tips could just as easily apply to CMOs and sales leaders. So what did our CIO panel have to say to the sales team?

Account Based Marketing 100

Account Based Marketing B2B Thought Leadership Cross-Selling First-Mover Advantage 100

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.”

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Single Grain

DECEMBER 4, 2023

In a globalized world, venturing beyond one’s home turf is often seen as a crucial step towards growth and sustainability. One of the foremost advantages of international expansion is the competitive edge it offers. Still, this growth strategy comes with its challenges.

Work Management 59

Work Management Contingency Planning Marketing Management Top of Funnel 59

accelerate agency

MARCH 29, 2023

Could your business be the one to launch the next big SaaS success story? With the right idea in place, it’s possible to develop a SaaS service that will deliver high returns on your investment in a relatively short period of time. A SaaS software vendor hosts and maintains the servers, databases, and code that make up the application.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

BOP Design

DECEMBER 5, 2017

Specifically, we’ll take a look ahead at what marketers should keep an eye on and incorporate into their strategies, as well as a look back to see what trends and strategies are fading out in popularity. B2B Marketing Trends on the Rise. In many cases, it’s the first impression a prospect gets of a brand. Marketing Automation.

Work Management 63

Work Management Marketing Management B2B Marketing Marketing Automation Services 63

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40