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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

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Web2.0@work: In Pursuit Of Passion

Buzz Marketing for Technology

Featured. |. Enterprise 2.0. Privacy Info New! Networking 2.0: The Gen Y Guide to Web 2.0 Privacy Policy & DMCA. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. work: In Pursuit Of Passion.

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Blogs et Wikis en formation

Buzz Marketing for Technology

Featured. |. Vidéos et Web 2.0. Elearning 2.0 - Vers quel apprentissage des langues ? Le Web 2.0 Interactions outils Web 2.0 Atelier CTN Caen Slide 3: Web 2.0 Atelier CTN Caen Slide 5: Identité numérique 2.0 apprenant face au Web 2.0 Slideshare.net (beta).

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Privacy Policy | Site designed by AMAInteractive a div. You can buy the book from Amazon and visit his site at www.distributiontrap.com. All Rights Reserved.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Privacy Policy | Site designed by AMAInteractive a div.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Featured. |. ® Introduce Web 2.0 Privacy Policy & DMCA. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post to Twitter. Post: New Communication Tech and Work Literacy Presentation. From: vyonkers , 4 days ago. Slideshow transcript.