Hubspot

MARCH 9, 2011

This made sense in a world where sales reps controlled the whole sales process and word of mouth was muted by asymmetric information. We made an early choice to create the “inbound marketing” category versus joining either the marketing automation category or the Internet marketing software category.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. The result? 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. It has taken the approach of providing only core features and making them as easy to use as possible. Here are thumbnails of the others. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 9, 2011

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. Pricing for agent-based applications (call centers, field sales, etc.) One feature that Swyft lacks is built-in predictive modeling.

Work Management 120

Work Management Marketing Management Cost Software 120

Heinz Marketing

DECEMBER 16, 2019

Every week we are featuring some of the best and brightest minds in B2B sales and marketing. And ultimately, to follow up and follow through, you need a process. It was a system, it was a process but it was still manual. And you know, salespeople are good at writing things down or doing manual processes.

Top of Funnel 43

Top of Funnel Marketing Automation Services Work Management Enterprise Management 43

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. The company does expect to add those over time.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. So, the bottom line is that you really do need to look at product details early in the selection process. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 30, 2009

Of products I’ve written about recently, Infusionsoft is the best example of this, extending beyond sales and marketing all the way to order processing. The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. See my Infusionsoft review.)

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

SEPTEMBER 23, 2010

The replies are rolling in from the survey of vendor features that I mentioned last week. The most common added function is sales force automation, but some also offer different combinations of e-commerce, order processing, customer support, blogging, Web site optimization and paid search.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Directive Agency

MARCH 7, 2019

Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Michelle Killebrew.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Lead Liaison

JULY 18, 2018

Especially in that B2C field but also big end B2B. And finally, only 14% use event management software. About 22% of companies in B2C will use Event Management Software. But only 9% in B2B are using Event Management Software. So the Event Management Process- I’m gonna break that down into really three major areas.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

DECEMBER 24, 2008

This still requires the IT staff to design new data cubes and loading processes. ADVIZOR features an in-memory database and some data manipulation, but its primary strength is visualization. Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Customer Experience Matrix

OCTOBER 2, 2011

This lets HubSpot extend its scope without developing all the features or delivering all the services itself. Adding the platform and services marketplace both enable further growth with minimal investment, and (perhaps more important) make it easier to recruit allies in the sales process.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Lead Liaison

MARCH 7, 2018

Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. What can software do? So there are a lot of steps to manage when coordinating a webinar.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

DECEMBER 13, 2008

For example, pretty much any kind of campaign would involve creating an email, but only some campaigns require adding custom fields to the system database. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. This is another labor-intensive process.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Lead Liaison

MARCH 14, 2018

Sales enablement means continually increasing efficiency of your sales ecosystem through the use of strategies, tools and process. Obviously, we want to be using our own software that’s how we’re growing our business so rapidly. And then you got have a process. So I’m going to throw a definition out there to everybody.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Online Marketing Institute

JUNE 30, 2009

There is of course a lot more than deliverability that goes into an email service provider evaluation (feature set, ease of use, services component, etc.) with 2 comments Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Lead Liaison

MARCH 7, 2018

Google got the process streamlined. These are very important when you’re labeling your campaigns so you can organize the data when you’re tagging and sending follow up emails and nurturing people through the full process. And one of our favorite features is being able to streamline cross-device messaging.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40