Digital B2B Marketing

article thumbnail

Mute Represents Everything Wrong with Twitter Today

Digital B2B Marketing

“The feature will also be a boon for many businesspeople who use the service, as it allows you to pay someone you’ve networked with the courtesy of a follow on Twitter, even if you’d rather not consume the content in their Twitter stream.” Unfortunately, others see this possibility as a positive development.

Twitter 100
article thumbnail

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. A daily reason to visit.

Linkedin 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Triberr is a polarizing platform and automatic tweeting is Triberr's lightning rod feature. What happens when lightning rod features are removed?

Twitter 100
article thumbnail

Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature. However, many of those supporters were drawn to a lightening rod feature that is no longer available. Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.

Twitter 100
article thumbnail

The Golden Rule for Marketing

Digital B2B Marketing

Popup blockers have been a standard feature of most browsers for years. AdBlock claims more than 15 million chrome users (and is one of only a few extensions labeled as having 10,000,000+ users in the Chrome store). That’s only Chrome, and just one ad blocker. Do you want to see the same ad and hear the same jingle over and over again?

Rules 100
article thumbnail

3 Common Problems with B2B Marketing Personas

Digital B2B Marketing

All too often marketers marketers end up with these funhouse mirror personas: grossly distorted and misleading views of the audience that focus attention on irrelevant features while obscuring the most important ones.

article thumbnail

Your Customer Service Sucks, But I’m Still A Customer

Digital B2B Marketing

How do strike the right balance between cost, quality and features for your services? Instead, they will continue to compete by providing a reliable and cost effective commuting option. They know the basis they compete on. Your Turn Do you know the basis you compete on?

Service 100