Industrial Marketing Today
AUGUST 10, 2012
68% of these companies will increase spending on Webinars in 2012, making it the top channel where industrial companies will increase spending. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.
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Industrial Marketing Today
JULY 23, 2010
Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.
Industrial Marketing Today
APRIL 21, 2010
Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.
Industrial Marketing Today
JULY 29, 2009
Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
Industrial Marketing Today
AUGUST 3, 2010
With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. Google Analytics may be all the power you need.
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience.
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